This ad was designed to appear in AAOS Now, a monthly news magazine published by the American Academy of Orthopaedic Surgeons (AAOS). AAOS Now serves as AAOS’ primary communications vehicle with its members and is mailed to more than 27,000 orthopaedic surgeons across the United States and Canada.
The goal of this piece is to provide an explanation of the benefits of the AAOS Career Center, one of many free resources AAOS provides for its members. AAOS Now includes many articles and content pieces, so it was important for this piece to incorporate white space, strong visuals, and iconography to stand out. AAOS’ red was also used to draw the reader’s eye through the piece and ultimately result in additional traffic to the AAOS Career Center.