THROWformance is a customized, data-driven throwing program that strives to help baseball and softball athletes eliminate arm pain and become better players. I created this logo with several challenges in mind: the need to reproduce the logo through screen printing, embroidery, and vinyl, readability at a small scale, and to create a differentiated logo that was more than just a photo of a baseball or a knockoff of a professional sports team logo.
THROW is a custom font that implies a sense of motion through the word. I also created a custom baseball logo mark in place of the o. This can be used as a watermark as well as design element in future applications of the brand.