This set of ecards was created to poke some fun at some of the challenging and silly aspects of healthcare recruiting. The intention of these ecards was for healthcare recruiters to download and share with their coworkers to make light of some of the things they deal with at work and create moments of connection. The cards are colorful and have silly sayings on them that are paired with exaggerated photos of emotions related to the message. It was also important to us to showcase people from diverse backgrounds. This campaign resulted in 4,580 unique email opens, 384 unique clicks, and 607 page views on the landing page where recruiters could download the ecards.